Mobily attacks their biggest competitor, STC with their latest ad starring Saudi actor Youssef Al Jarrah “يوسف الجراح”. Here’s the ad (Arabic video) and and English translation:
Here’s the translation:
left: (talking to his new born child).
right: congratulations, what will you name him?
left: Nawaf (Neefo as a nickname) Oh yeah you reminded me (dials the phone) I will order Internet access for him.
right: Internet for the newborn?
left: It will be turn once he enters college.
ad guy: with Broadband @ home get the Internet immediately from Mobily.
left: God help them, “all our operators are currently busy”.
The ad takes a shot at STC’s slow support system and to be honest I had my shares of waiting for over 30 minutes for an STC operator. Mobily: Where’s my iPhone 3GS?
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I like Mobily ads! .. deals with viewers as smart people unlike STC ads.. isn’t?
What I mean is there is no clearly “visual signs” in Mobily ads.
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Nice add
I liked it
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