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Nokia in Saudi Arabia: Screw the consumers

Update: This will happen again with the new Nokia N900 that will be released in Saudi Arabia soon.

I had high hopes when Nokia decided to officially enter the Saudi Arabia market (through their Nokia Stores) that the prices of the Nokia phones will be reduced to more acceptable rates. But instead those Nokia stores are doing what I can only describe as price gouging.

I will quickly explain “price gouging” as I will talk more about price gouging tech in Saudi Arabia. Price gouging is a pejorative term for a seller pricing much higher than is considered reasonable or fair.

nokia-e75Let’s start with the Nokia E75. Before the phone was released the Saudi Arabia Nokia Stores took pre-orders on the phone. You had to pay 100SR deposit and pay the rest later. The phone was sold for about 1,900SR for pre orders only. But when the phone was released it was sold for 2,300SR. Now it cost 2,199SR. These prices were for the “black” Nokia E75 only. The red edition of the phone (same features) was only released this week and it cost 2,499SR. So you are paying 300SR (almost $100) more just to get a different color. The 2 phones are identical in every way, both are sold for the same price at Amazon.com. This is neither reasonable nor fair.

The pricing on the Nokia E75 is not fair for Saudi Arabia as well. The Saudi custom fee is cheap on electronics. Yet the Nokia E75 is sold in by Amazon.com for $450 (1,750SR) much cheaper than 2,200-2,500SR sold by the Nokia Store. The E75 is sold in Jordan for what’s equivalent to 1,880SR! But to be fair the Nokia E75 is sold by Amazon.de (in Germany) for 382 EUR (1,988SR). Update: Nokia E75 is sold in the eastern province branch of Hyperpanda for only 1,990SR! Thanks Ahmed for reminding me.

nokia-n97The second example is the upcoming Nokia N97. The Saudi Nokia Store is beginning to take pre-orders for the the phone and the posters only showed the white model. I expect they will do the same as what they did with Nokia E75 red and gouge the price even more. The expected price of the Nokia N97 in Saudi Arabia will be 3,400SR! The N97 is expected to be sold for 3,000Dh in the UAE!

On Amazon.com the Nokia N97 will be sold for $604 (2,300SR). You read this right! 1,000SR difference! In the German Amazon.de website it will be for 650 EUR (3,384SR). Not reasonable or fair, isn’t it?

This is just Nokia’s way of thanking the Saudi Arabia market, by overcharging us for their phones. What do you think? Is Nokia justified with these prices?

Related posts:

  1. What I did with my Nokia N95
  2. Bricked my N95 after an update. Nokia says “You got water in it!”
  3. Flickr with Nokia Share Online in Saudi Arabia
  4. Nokia software update over the air
  5. Flickr with Nokia Share Online 4.3

42 comments to Nokia in Saudi Arabia: Screw the consumers

  • Well mate, with the recession going on they need to make money. They obviously cant do that in other parts of the world but they think over in middle east we got lot of oil and made billions last year when the price was $100+ gallon so why not rip us off here.

    [Reply]

    Khaled A. Reply:

    Farukh, so it’s their way of having revenge? What about prices in Bahrain?

    [Reply]

  • Ahmed Anwar

    If anyone’s to blame for this… It is the saudi consumer…meaning us.

    We have been giving an undue market share to Nokia for sometime now and the most anticipated phones in the market are also only Nokias.

    If you check SE phones, they are actually cheaper here than anywhere else.

    [Reply]

  • Nabeel Toosy

    On 18th June, 2009 the phone is priced at SAR 2,949 in Electro at Alandulas Mall JEddah, whereas in Hadad Telecom shop in Andalulas the phone is priced at SAR 3,500. One day ago on the 17th June the phone cost SAr 3800 at the Haddad shop on Palestine Street. The price fell SAR 300 in one day

    [Reply]

    Khaled A. Reply:

    so the consumer is screwed depending where he buys it :) ?

    [Reply]

    Nabeel Toosy Reply:

    The phone is being offered at SAR 3100 in Extra Sultan Mall Jeddah.

    [Reply]

    Khaled A. Reply:

    that’s cheap. right ;)

    [Reply]

  • Fahmi

    mobile phone price in Malaysia is much more cheaper than in Saudi..

    [Reply]

  • Fahmi

    N97 in malaysia is only around RM2200-2400..so if convert to riyal you can see how much is the difference..

    [Reply]

    Khaled A. Reply:

    Nokia told me “With regard to phone pricing in different regions and our devices’ functionality, we sincerely apologize for any inconvenience caused and we greatly appreciate your feedback. Please be assured that we will be forwarding your comments to our R&D department for further review. We will keep you informed as and when we receive any updates.” We will see.

    [Reply]

  • guys why don’t you check out thid website www eshopbahrain com?

    [Reply]

  • Superb

    Khalid bro its my 1st tym 2 visit ur site bro u r really in reality all those topics are 4 sure true 4 me too well nokia should bring in notice that prices well bro can u give me a suitable website to know the present prives of nokia phones i would be greatfully thank ful 2 u
    regards
    superb

    [Reply]

    Khaled A. Reply:

    you mean the price in Saudi Arabia?

    [Reply]

  • Superb

    Yup Sir Khalid

    [Reply]

  • This store actually lists some prices, should get an understanding of the prices:
    here’s the list

    [Reply]

  • JayHaru

    Actually, a friend of mine said the price for an n97 is 2,250SAR…

    thats here in jeddah

    [Reply]

    Khaled A. Reply:

    So 2 months later the prices are reduced to the intended price?

    [Reply]

  • NOuh

    m goona bye this fukin phone its amazin

    [Reply]

  • E75

    Dear sir,

    please provide to us the best price for e75

    [Reply]

    Khaled A. Reply:

    I am not aware of the prices dear phone :)

    [Reply]

  • kashiq

    I am waiting to get my hand on Nokia Aeon ( http://www.domesticutilities.com/aeon.htm ). I beleive this phone will be the best upcoming nokia phone in future

    [Reply]

    Khaled A. Reply:

    yeah, it will be a while. that’s a concept phone

    [Reply]

  • chekai

    my friend just bought N97 last week for 1,750. she bought it from a friend from dubai and it’s brand new… if its true, it’s very cheap compared to saudi prices…

    [Reply]

  • hiiiiiiiiii
    if any body knows about nokia 5530 touch screen/ latest price in saudia arabia please inform me on my email.
    i want to buy it
    thank you very much

    [Reply]

  • Ameen

    well in malaysia nokia is selling more expensive than a dealer.

    [Reply]

  • SwisH

    ads are out for the new nokia n900 on the streets. Expect price gouging! Amazon has it for $500 after $50 rebate.

    [Reply]

  • zayd

    Hi All,

    It is very unfortunate that in a country like saudi arab there is tooooo much of cell phone piracy wher in duplicate nokia phones are sold on the move and adding on just the front and the back panels are mutually changed for the existing old phones and re-packed in dubai and sold in saudi arab .

    Just by looking at the panel one has to bear the brunt and pay huge amount of money .

    Guys remember one thing allah is watching us every nano second “BEWARE” and fear the almighty allah

    [Reply]

  • regulus cruz

    is N900 already available in saudi arabia? when? please email me..thank you

    [Reply]

  • Muhammad Faraz

    a current example….
    Panda outlets are selling nokia E 72 for 1200
    Extra stores are selling it for 1350
    and Jarir book stotre for 1600 :)
    now who is fooling whom.. i can understand…
    all the sets are China Made.. warranty and the box packs are also same…
    then why 100 riyal diff in each shop ?????
    also i personally belive that nokia phone available in Kingdome are MOSTLY fake or duplicates…. why ???? well because the youth buys 1 cell for 2 months then changes it.. it gives shoppers an advanntage to resell it as new… :)
    u can easily reset any nokia mobile phone so nobody can catch u…
    i would personally prefer that you buy nokia only from the DEALERS…. like Extra store… Jarir .. but again u;’ll have to see who charging u less :)

    [Reply]

    Khaled A. Reply:

    100SR difference is accepted. But 400 is too much of a difference and it’s “Jarir” …

    Thanks for your feedback!

    [Reply]

  • Farid

    to all cellphone users. where can I find original made in finland cellphones here in Saudi Arabia? thanks a lot

    [Reply]

  • abid zardari

    i wont to buy 2nd hand mobile phone n97..any 1 has contact me
    abid_zardari@yahoo.com

    [Reply]

  • Apparently this post has caught the attention of Nokia Saudi Arabia…

    [Reply]

  • mahmoud

    انا املك قطعة واحة من :
    2 قطعة n97 = القطعة الواحدة 1000 ريا ل
    1 قطعة iphone 3gs 350 ريا ل
    المحتويات في العلبة : بكرتونه بطاريه شاحن USB سماعه حافظه للجوال لون اسود
    والجهاز عليه كيس النايلون (غلاف) من الجهتين (جديد)
    مدعم بالبلوتوث عكس الايفون الاصلي ويعمل بشريحتين

    وكاميرا وتشغيل الملفات الصوتيه MP3
    والفيديو MP4

    ويدعم اللغه العربيه والانجليزيه ولغات اخرى

    ذاكره الهاتف 512 ك.ب

    ذاكره داخليه 1899 ك.ب (2 جيجا)

    ويكفي حجمه الصغير المميز

    الوانه متعدده ،، الابيض ، الوردي ، الاسود ، الاحمر

    والعرض لفتره محدوده

    ——————————————————————————–

    We ship and deliver to you within 2 Working days of purchase through
    FedEx / DHL / UPS courier services to deliver at your door post.
    my name is mahmoud iam live in egypt
    country : giza .
    my mail : mahmoud_mino@hotmail.com .
    if you buy this please add me on my mail
    thanks

    [Reply]

  • usthadh

    I would like to know the rates of Nokia phones in Riyadh, especially the Nokia 5530 Xpress Music. Please someone reply asap… thanx in advance…

    [Reply]

  • spectre nick

    When a mobile is released the price is usually high.If you wait for some time the price will come down.These are some business techniques so that these companies can survive.I had seen these trend for a couple of years and none of the companies are an exception.
    Market price will be very high when it is released in any market and gradually it will come down.So comparing with other markets doesnt make any sense.There is a chance that the particular brand have been in the other market for a few months,So that is the reason why they have a cheaper price.
    According to the economists;Price is determined by several factors,
    Mainly it is the demand for the products that determine the price.
    So when a product is realeased the price is usually up
    So the clever consumers always wait for a couple of months.So that they can buy the product for the true value

    [Reply]

  • Asad

    If this is the case that NOKIA is making unfair deal with the consumers, then why consumers are not switching over to other mobile companies like SAMSUNG/LG/SI/MOTOROLA etc.
    If consumers (you/we) desided & propagate to our friends/relatives/neighbours that NOKIA comapny is not making fair business in saudi, ultimately a big group will be shifted to other mobile companies & NOKIA will reconsider their policy.
    I think this is the best & only solution to give a good lesson to such cheater companies

    [Reply]

  • Ashraf Khan

    Please provide me the Price of Nokia model N8 and selling shop deatils in Jeddah Saudi Arabia please

    [Reply]

  • zameer

    Asalamalekum khaled how are you i hope you are fine there i see your many messages that you are helping every body to know the prices. brother me 2 i want your help to know the price of nokia n900 and nokia n8,and n9. Iam planning to buy one mobile this month. kindly requesting you to advise which one is better for me to buy nokia n900 are nokia n8 are nokia n9 and dont forget to reply me the price also. I am working in saudi arabia i want to know the price in saudi riyal before i check in hyper panda for nokia n900. The price is 1499 riyal i want to know the current price. I hope you reply me as soon as possible thanks………………

    [Reply]

  • safaa eltaieb

    heey, al salam 3alykom.. we all know the truth about the Nokia stores in KSA but there’s nthing much to do, people are keeping this high mark-up pricing for phones and Nokia is nt doing anything.. anyway, i was wondering if anyone can help me urgently and ASAP,for how much can i get Nokia N900 and where would i find a good price? it has to be new
    thank you :)

    [Reply]

  • [...] talked about price gouging (or should I just call it “high mark-up”?) in Saudi Arabia (using Nokia E75/N97 as examples). You can read The National’s report on their site. You can also check their interactive [...]

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